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<channel>
	<title>Thomas Hartnell Design</title>
	<atom:link href="http://www.thomashartnell.com/v1/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.thomashartnell.com/v1</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Sun, 17 May 2009 21:32:22 +0000</pubDate>
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			<item>
		<title>&#8216;Alter-Ego&#8217; paper dress</title>
		<link>http://www.thomashartnell.com/v1/?p=127</link>
		<comments>http://www.thomashartnell.com/v1/?p=127#comments</comments>
		<pubDate>Sun, 23 Nov 2008 21:26:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=127</guid>
		<description><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_front.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_front-182x300.jpg" alt="" title="alterego_front" width="182" height="300" class="alignleft size-medium wp-image-128" /></a><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_closeup.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_closeup-300x181.jpg" alt="" title="alterego_closeup" width="300" height="181" class="alignleft size-medium wp-image-129" /></a><br />
A geometric dress constructed from traditional Korean paper in collaboration with designer <a href="http://www.noracoco.com/" target='_blank'>Nora Ahy Haenska</a>. Working together as &#8216;aha studio&#8217; (website coming soon) we designed and produced this concept piece in response to a brief set by <a href="http://dmy-berlin.com/" target='_blank'>DMY Berlin</a>. <span id="more-127"></span>From&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_front.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_front-182x300.jpg" alt="" title="alterego_front" width="182" height="300" class="alignleft size-medium wp-image-128" /></a><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_closeup.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_closeup-300x181.jpg" alt="" title="alterego_closeup" width="300" height="181" class="alignleft size-medium wp-image-129" /></a><br/><br />
A geometric dress constructed from traditional Korean paper in collaboration with designer <a href="http://www.noracoco.com/" target='_blank'>Nora Ahy Haenska</a>. Working together as &#8216;aha studio&#8217; (website coming soon) we designed and produced this concept piece in response to a brief set by <a href="http://dmy-berlin.com/" target='_blank'>DMY Berlin</a>. <span id="more-127"></span>From their website:<br/><br />
<em>&#8220;DMY Berlin, cooperational partner of the Seoul Design Festival, chose 15 designers and artists to participate in the Redesign project of Designers’ LAB, Korea. The project idea is to create new objects and concepts made out of a traditional material.<br/><br />
The material of choice in 2008 is the traditional Korean paper, Hanji. Rolls of this versatile, highly resistant and chemical-free paper serve as a basic material for the creation of one, or a series, of 2 or 3 dimensional objects.<br/><br />
DMY Berlin takes over the transport of all works curated in Berlin to their final exhibition destination at the Seoul Design Festival in Korea.&#8221;</em><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_back_bw.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/alterego_back_bw-199x300.jpg" alt="" title="alterego_back_bw" width="199" height="300" class="alignleft size-medium wp-image-130" /></a><br/><br />
The striking geometric design can be laid out flat, folded up into the space of one triangle or transformed into a piece of clothing by joining specific triangles together around the wearer with the integrated Velcro tabs.<br/><br />
<span style="color: #0099cc;">More info and website coming soon!</span><br/><br />
Images: Jörg Peter(1+2) Nicolai Hoffmann(3)</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Tamara Lodge holding page</title>
		<link>http://www.thomashartnell.com/v1/?p=118</link>
		<comments>http://www.thomashartnell.com/v1/?p=118#comments</comments>
		<pubDate>Thu, 16 Oct 2008 20:01:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=118</guid>
		<description><![CDATA[<p><a href="http://www.tamaralodge.co.uk" target="_blank"><img class="alignleft size-medium wp-image-120" title="holdpage" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/holdpage-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p>Holding page designed for wildlife filmaker Tamara Lodge and video compressed for web delivery.</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tamaralodge.co.uk" target="_blank"><img class="alignleft size-medium wp-image-120" title="holdpage" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/11/holdpage-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p>Holding page designed for wildlife filmaker Tamara Lodge and video compressed for web delivery.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thomashartnell.com/v1/?feed=rss2&amp;p=118</wfw:commentRss>
		</item>
		<item>
		<title>Mock-up food packaging</title>
		<link>http://www.thomashartnell.com/v1/?p=10</link>
		<comments>http://www.thomashartnell.com/v1/?p=10#comments</comments>
		<pubDate>Tue, 11 Mar 2008 11:26:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=10</guid>
		<description><![CDATA[<p><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/croceggs.png"><img class="alignleft size-medium wp-image-11" title="croceggs" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/croceggs-300x212.png" alt="" width="300" height="212" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/brazilnuts.png"><img class="alignnone size-thumbnail wp-image-14" title="brazilnuts" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/brazilnuts-150x150.png" alt="" width="150" height="150" /></a><br />
Label designs for a physical exhibit highlighting the impacts that food products have on crocodile habitats worldwide.<span id="more-10"></span><br />
<a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/crocmeat.png"><img class="alignnone size-thumbnail wp-image-16" title="crocmeat" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/crocmeat-150x150.png" alt="" width="150" height="150" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/soap.png"><img class="alignnone size-thumbnail wp-image-12" title="soap" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/soap-150x150.png" alt="" width="150" height="150" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/chocolatebar.png"><img class="alignnone size-thumbnail wp-image-15" title="chocolatebar" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/chocolatebar-150x150.png" alt="" width="150" height="150" /></a><br />
Supplied with the various product descriptions and associated environmental information<br />
I designed a series of &#8216;dummy&#8217; product labels as part of an exhibit installed in&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/croceggs.png"><img class="alignleft size-medium wp-image-11" title="croceggs" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/croceggs-300x212.png" alt="" width="300" height="212" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/brazilnuts.png"><img class="alignnone size-thumbnail wp-image-14" title="brazilnuts" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/brazilnuts-150x150.png" alt="" width="150" height="150" /></a><br/><br />
Label designs for a physical exhibit highlighting the impacts that food products have on crocodile habitats worldwide.<span id="more-10"></span><br/><br />
<a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/crocmeat.png"><img class="alignnone size-thumbnail wp-image-16" title="crocmeat" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/crocmeat-150x150.png" alt="" width="150" height="150" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/soap.png"><img class="alignnone size-thumbnail wp-image-12" title="soap" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/soap-150x150.png" alt="" width="150" height="150" /></a><a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/chocolatebar.png"><img class="alignnone size-thumbnail wp-image-15" title="chocolatebar" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/chocolatebar-150x150.png" alt="" width="150" height="150" /></a><br/><br />
Supplied with the various product descriptions and associated environmental information<br />
I designed a series of &#8216;dummy&#8217; product labels as part of an exhibit installed in the new crocodile swamp at Paignton Zoo, Devon. Images of these products make up a supermarket style area in which users can scan barcodes to find out how the production of certain foods affects the wildlife habitats of crocodiles.<br/><br />
<span style="color: #999999;">End user: Paignton Zoo | Agency: HCC Ltd</span></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Morocco 2008</title>
		<link>http://www.thomashartnell.com/v1/?p=33</link>
		<comments>http://www.thomashartnell.com/v1/?p=33#comments</comments>
		<pubDate>Tue, 26 Feb 2008 15:25:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=33</guid>
		<description><![CDATA[<p>Some shots from a February surf trip to Morocco&#8230;<br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc1-300x198.jpg" alt="" title="mrc1" width="300" height="198" class="alignnone size-medium wp-image-35" /></a><br />
<span id="more-33"></span><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc2.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc2-236x300.jpg" alt="" title="mrc2" width="236" height="300" class="alignnone size-medium wp-image-36" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc3.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc3-300x199.jpg" alt="" title="mrc3" width="300" height="199" class="alignnone size-medium wp-image-37" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc4.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc4-300x183.jpg" alt="" title="mrc4" width="300" height="183" class="alignnone size-medium wp-image-38" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc5.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc5-300x199.jpg" alt="" title="mrc5" width="300" height="199" class="alignnone size-medium wp-image-39" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc6.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc6-199x300.jpg" alt="" title="mrc6" width="199" height="300" class="alignnone size-medium wp-image-40" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc7.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc7-300x199.jpg" alt="" title="mrc7" width="300" height="199" class="alignnone size-medium wp-image-34" /></a><br />
Taken with a Zenit B and Helios 2.0/58mm lens.</p>
]]></description>
			<content:encoded><![CDATA[<p>Some shots from a February surf trip to Morocco&#8230;<br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc1-300x198.jpg" alt="" title="mrc1" width="300" height="198" class="alignnone size-medium wp-image-35" /></a><br/><br />
<span id="more-33"></span><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc2.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc2-236x300.jpg" alt="" title="mrc2" width="236" height="300" class="alignnone size-medium wp-image-36" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc3.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc3-300x199.jpg" alt="" title="mrc3" width="300" height="199" class="alignnone size-medium wp-image-37" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc4.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc4-300x183.jpg" alt="" title="mrc4" width="300" height="183" class="alignnone size-medium wp-image-38" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc5.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc5-300x199.jpg" alt="" title="mrc5" width="300" height="199" class="alignnone size-medium wp-image-39" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc6.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc6-199x300.jpg" alt="" title="mrc6" width="199" height="300" class="alignnone size-medium wp-image-40" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc7.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/mrc7-300x199.jpg" alt="" title="mrc7" width="300" height="199" class="alignnone size-medium wp-image-34" /></a><br/><br />
Taken with a Zenit B and Helios 2.0/58mm lens.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Camera sketch</title>
		<link>http://www.thomashartnell.com/v1/?p=82</link>
		<comments>http://www.thomashartnell.com/v1/?p=82#comments</comments>
		<pubDate>Sun, 20 Jan 2008 09:41:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Misc.]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=82</guid>
		<description><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/braun.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/braun-265x300.jpg" alt="" title="braunconcept" width="265" height="300" class="alignnone size-medium wp-image-83" /></a><br />
I&#8217;ve been drawing a lot of cameras recently and thought I&#8217;d stick one on here. I have a beautifully designed Braun Nizo super-8 camera from the &#8217;70s which has been of inspiration&#8230;I was imagining a high-spec retro styled compact digital&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/braun.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/braun-265x300.jpg" alt="" title="braunconcept" width="265" height="300" class="alignnone size-medium wp-image-83" /></a><br/><br />
I&#8217;ve been drawing a lot of cameras recently and thought I&#8217;d stick one on here. I have a beautifully designed Braun Nizo super-8 camera from the &#8217;70s which has been of inspiration&#8230;I was imagining a high-spec retro styled compact digital along the lines of th Ricoh GRD series.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Exhibit visuals</title>
		<link>http://www.thomashartnell.com/v1/?p=55</link>
		<comments>http://www.thomashartnell.com/v1/?p=55#comments</comments>
		<pubDate>Fri, 18 Jan 2008 15:14:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[3D]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=55</guid>
		<description><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/overall.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/overall-300x225.jpg" alt="" title="overall" width="300" height="225" class="alignnone size-medium wp-image-58" /></a><br />
3D visuals created for a pitch by an exhibit design agency.<span id="more-55"></span> These were completed to a very tight deadline but needed to be relatively detailed to express the clients design.<br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/building.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/building-300x225.jpg" alt="" title="building" width="300" height="225" class="alignnone size-medium wp-image-57" /></a><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/vanclose.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/vanclose-300x219.jpg" alt="" title="vanclose" width="300" height="219" class="alignnone size-medium wp-image-56" /></a><br />
<span style="color: #999999;">Client: HCC Ltd</span></p>
]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/overall.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/overall-300x225.jpg" alt="" title="overall" width="300" height="225" class="alignnone size-medium wp-image-58" /></a><br/><br />
3D visuals created for a pitch by an exhibit design agency.<span id="more-55"></span> These were completed to a very tight deadline but needed to be relatively detailed to express the clients design.<br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/building.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/building-300x225.jpg" alt="" title="building" width="300" height="225" class="alignnone size-medium wp-image-57" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/vanclose.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/vanclose-300x219.jpg" alt="" title="vanclose" width="300" height="219" class="alignnone size-medium wp-image-56" /></a><br/><br />
<span style="color: #999999;">Client: HCC Ltd</span></p>
]]></content:encoded>
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		<item>
		<title>Stories from the Field competition entry</title>
		<link>http://www.thomashartnell.com/v1/?p=48</link>
		<comments>http://www.thomashartnell.com/v1/?p=48#comments</comments>
		<pubDate>Thu, 20 Dec 2007 16:27:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=48</guid>
		<description><![CDATA[<p>My entry into the Design21 logo design competition &#8216;Stories from the Field&#8217;.<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_full.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_full-300x300.jpg" alt="" title="sftf_full" width="300" height="300" class="alignnone size-medium wp-image-50" /></a><br />
</br><span id="more-48"></span><br />
Without strapline:<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_titleonly.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_titleonly-300x300.jpg" alt="" title="sftf_titleonly" width="300" height="300" class="alignnone size-medium wp-image-49" /></a><br />
</br><br />
Alternate design:<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_alt.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_alt-300x300.jpg" alt="" title="sftf_alt" width="300" height="300" class="alignnone size-medium wp-image-51" /></a><br />
</br><br />
<span style="color: #999999;">Personal project</span></p>
]]></description>
			<content:encoded><![CDATA[<p>My entry into the Design21 logo design competition &#8216;Stories from the Field&#8217;.<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_full.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_full-300x300.jpg" alt="" title="sftf_full" width="300" height="300" class="alignnone size-medium wp-image-50" /></a><br />
</br><span id="more-48"></span><br />
Without strapline:<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_titleonly.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_titleonly-300x300.jpg" alt="" title="sftf_titleonly" width="300" height="300" class="alignnone size-medium wp-image-49" /></a><br />
</br><br />
Alternate design:<br />
</br><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_alt.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/sftf_alt-300x300.jpg" alt="" title="sftf_alt" width="300" height="300" class="alignnone size-medium wp-image-51" /></a><br />
</br><br />
<span style="color: #999999;">Personal project</span></p>
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			<wfw:commentRss>http://www.thomashartnell.com/v1/?feed=rss2&amp;p=48</wfw:commentRss>
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		<title>Design &#038; Bake</title>
		<link>http://www.thomashartnell.com/v1/?p=60</link>
		<comments>http://www.thomashartnell.com/v1/?p=60#comments</comments>
		<pubDate>Mon, 02 Jul 2007 17:21:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=60</guid>
		<description><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/testcrust1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/testcrust1-300x202.jpg" alt="" title="testcrust1" width="300" height="202" class="alignnone size-medium wp-image-74" /></a><br />
A personal interest in user-centred design and small scale food production led me to ask the following question:<br />
<em><span style="color: #0099cc;">How can artisan food producers distinguish themselves and compete in a market saturated by low-cost factory produced food?</span></em><span id="more-60"></span><br />
With a local organic bakery providing&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/testcrust1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/testcrust1-300x202.jpg" alt="" title="testcrust1" width="300" height="202" class="alignnone size-medium wp-image-74" /></a><br/><br />
A personal interest in user-centred design and small scale food production led me to ask the following question:<br/><br />
<em><span style="color: #0099cc;">How can artisan food producers distinguish themselves and compete in a market saturated by low-cost factory produced food?</span></em><span id="more-60"></span><br/><br />
With a local organic bakery providing the context for my design explorations, I sought to answer the above question by drawing on skills in computer aided design developed during my studies.<br/><br />
This culminated in a range of one-off objects which add value to the specific food products. As an example of the possibilities I used the custom tools as part of an exhibition telling a story about the benefits of local food and the downside of industrialised production.<br/><br />
<span style="color: #999999;">Pictures: (Above) experiment with crust patterning (Below) a custom made breadtin which imprints the day of baking, laser etched factory bread telling it&#8217;s story at my degree show, CNC milling a patterned dough proving bowl</span><br/><br />
<a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/exhib1.jpg"><img class="alignnone size-medium wp-image-71" title="exhib1" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/exhib1-300x200.jpg" alt="" width="300" height="200" /></a><br/><br />
<a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/exhib2.jpg"><img class="alignnone size-medium wp-image-70" title="exhib2" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/exhib2-300x200.jpg" alt="" width="300" height="200" /></a><br/><br />
<a href="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/xmarks.jpg"><img class="alignnone size-medium wp-image-61" title="xmarks" src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/xmarks-300x225.jpg" alt="" width="300" height="225" /></a><br/><br />
<span style="color: #999999;">Pictures: (Below) breadtin with day plates, one of the many A2 project planning sheets, lettering on loaf, still from interactive presentation at degree show</span><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/tin_days.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/tin_days-300x209.jpg" alt="" title="tin_days" width="300" height="209" class="alignnone size-medium wp-image-72" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/plansheet1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/plansheet1-300x231.jpg" alt="" title="plansheet1" width="300" height="231" class="alignnone size-medium wp-image-102" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/tinandloaf.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/tinandloaf-300x202.jpg" alt="" title="tinandloaf" width="300" height="202" class="alignnone size-medium wp-image-76" /></a><br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/dbscreen1.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/07/dbscreen1-300x202.jpg" alt="" title="dbscreen1" width="300" height="202" class="alignnone size-medium wp-image-75" /></a><br/><br />
<span style="color: #999999;">Degree coursework | Degree show photographs ©Sophia Milligan</span></p>
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		<title>Living Online</title>
		<link>http://www.thomashartnell.com/v1/?p=53</link>
		<comments>http://www.thomashartnell.com/v1/?p=53#comments</comments>
		<pubDate>Wed, 27 Jun 2007 13:56:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=53</guid>
		<description><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/living_online.pdf' target='_blank'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/pdf_icon.jpg" alt="" title="pdf_icon" width="150" height="150" class="alignnone size-full wp-image-54" /></a><br />
An investigation of Web 2.0 and Baudrillard’s hyperreality concept.<span id="more-53"></span><br />
Click on the pdf logo above to view my final year degree dissertation concerning web technology, society and sustainability.<br />
<span style="color: #999999;">Degree coursework</span></p>
]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/living_online.pdf' target='_blank'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/pdf_icon.jpg" alt="" title="pdf_icon" width="150" height="150" class="alignnone size-full wp-image-54" /></a><br/><br />
An investigation of Web 2.0 and Baudrillard’s hyperreality concept.<span id="more-53"></span><br/><br />
Click on the pdf logo above to view my final year degree dissertation concerning web technology, society and sustainability.<br/><br />
<span style="color: #999999;">Degree coursework</span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.thomashartnell.com/v1/?feed=rss2&amp;p=53</wfw:commentRss>
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		<title>Egg labels</title>
		<link>http://www.thomashartnell.com/v1/?p=41</link>
		<comments>http://www.thomashartnell.com/v1/?p=41#comments</comments>
		<pubDate>Thu, 05 Apr 2007 15:49:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://www.thomashartnell.com/?p=41</guid>
		<description><![CDATA[<p>Some simple egg carton labels for the folks at Carthvean Farm in Cornwall.<br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/egglabels.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/egglabels-219x300.jpg" alt="" title="egglabels" width="219" height="300" class="alignnone size-medium wp-image-42" /></a><span id="more-41"></span><br />
The chicken and duck silouettes were created from shots of the actual birds.<br />
<span style="color: #999999;">Client: Carthvean Farm</span></p>
]]></description>
			<content:encoded><![CDATA[<p>Some simple egg carton labels for the folks at Carthvean Farm in Cornwall.<br/><br />
<a href='http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/egglabels.jpg'><img src="http://www.thomashartnell.com/v1/wp-content/uploads/2008/06/egglabels-219x300.jpg" alt="" title="egglabels" width="219" height="300" class="alignnone size-medium wp-image-42" /></a><br/><span id="more-41"></span><br />
The chicken and duck silouettes were created from shots of the actual birds.<br/><br />
<span style="color: #999999;">Client: Carthvean Farm</span></p>
]]></content:encoded>
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